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Zoom Video Communication Inc. was sued by one of its shareholders for overstating its privacy standards and not disclosing that its service was not entirely secure.

The shareholder claimed that media reports highlighting the privacy and security flaws in the video application resulted in the plummeting of the company’s stock.  Zoom lost nearly a third of its market value by end of March. And that’s not all.

Although Zoom CEO apologized and promised to take the necessary steps to fix the issues, businesses have a reason to worry now than ever. Why?

Most employees and their bosses have to work from home. And we’re starting to notice several cybersecurity concerns. But it’s not just affecting employees and employers.

Customers are also embracing technology to get products and services. So if your business uses unsecured digital solutions, you might lose thousands of dollars and even push your customers to your competition. We don’t want that to happen to you.

In this blog post, we explain four things businesses should learn from Zoom’s privacy and security flaws to ensure you’re using video communication safely and securely.

Never Underestimate Network Security

When you install a new set of applications to your network, it can be easy to assume they will be automatically secured by existing firewalls. But this is not the case.

Most video communication platforms and endpoints will often depend on their own Session Border Controller (SBC) to control traffic, such as blocking suspicious connections. This is because these technologies use different protocols.

For instance, some video conferencing solutions use ordinary data connections while others use voice over internet protocol (VoIP).

Therefore, it is wise to make sure your firewalls are configured accordingly before and after installing new applications. Also, be sure to review your network settings regularly to ensure they’re up to date.

Encryption Is Crucial

Apart from network security, encryption is another must-have for video communication to be secure. It stops snoopers from getting into your system and secures the content of your communications.

Zoom, for instance, was accused of failing to meet this security measure. And the CEO said the company is working to add end-to-end encryption to protect the privacy of its users.

Access Permissions Are Your Safety Nets

Unlike what most people believe, not all security breaches are caused by hackers who intentionally break into systems. If wrong people are inadvertently granted access to sensitive communications like video conferencing, it can quickly result in security issues.

For example, businesses using open virtual meeting spaces or not following the right settings when inviting participants can easily find themselves losing sensitive information.

One of the surest ways to avoid this mistake is to use permissions. By developing different access levels for different video conferences, you control who can access your communications. Fortunately, most video conferencing platforms today support the creation of dedicated groups. Use them to your advantage right now.

Safe Use Policy Is Important

Using state-of-the-art network security measures and end-to-end encryption can only do so much if people in your company don’t know how to use video conferencing securely. Human error still accounts for most cybersecurity issues.

People tend to make the following mistakes when using video or teleconferencing:

  • Using unsecured Wi-Fi connections
  • Unintentionally switching encryption off or not knowing how to securely install video conferencing applications on their devices.
  • Exposing sensitive information inadvertently during a video call.

Businesses that have successfully embraced video conferencing know that training employees on safe use policy are extremely important. As such, create a clear set of policies on how to use the system, secure connection, and best practices to keep data safe.

As more people work from home, video conferencing is gaining popularity. Without the right measures, this solution can put your business at a greater risk. At Insure Your Company, we care about your business. If you suspect you’re at risk or want to learn more, don’t hesitate to call us on 888-242-4675.

What are the most efficient ways to better understand customers, to gain detailed facts about their preferences?  The methods chosen to garner this information may vary from business to business, but communication and data analysis, in one form or another, are the tools that build sound insight.

From old school personal contact with customers to sophisticated data management systems, the importance of understanding what customers want and the channels through with they wish to receive them is imperative for every business. 

Seeing Through the Customer’s Eyes

First, take a look at your business from an objective viewpoint. We’ve all heard the adage about walking a mile in the shoes of others before offering judgment. That concept applies when it comes to evaluating a business from the standpoint of the customers.

Often, we become too focused upon our own perspective. Try entering your place of business pretending you are a first time customer. Browse around the waiting or sales area. Are the surroundings attractive? If it’s a retail business, are items displayed in an organized manner with ease of selection in mind? Are the items of sufficient quality to be worth the price?

View your website in similar manner. Is the design simple, yet unique and attractive? Does it hold your attention? Is it easy to navigate?

Honestly asking yourself what you would expect from your business, if you were a customer can be very revealing experience. 

Converse With Customers

Engagement is a valuable concept which encourages customer loyalty to a brand or a business. In these days dominated by social media, in person conversations with customers have become a rare occurrence for many business owners. But one on one communication can be one of the best actions to help a business owner truly understand customers.

Don’t be afraid to mingle. Customers will appreciate the opportunity to express opinions and tell their friends about your caring attitude toward your customers.

Ask Specific Questions and Compile  Answers

When speaking with customers allow them to freely express themselves, but remember to ask for opinions regarding plans you are thinking of implementing.

Inquire about the customer’s favorite and least favorite aspects of the business. Be specific, whether you are conversing in person, putting together a questionnaire, or online survey site.

Hard Copy Questionnaires

A printed list of questions can be sent home with each customer, if a business offers in person services.

Online Surveys

Putting a link on your website or Facebook page is a great way to get information. Or, mass e-mailings can be sent requesting responses to a survey. Specialized services are available to assist with these options if your business doesn’t have an employee with the time and expertise to set up online programs.

Watch for Trends in Your Customer Management System

CRM, “customer relationship management systems” are an invaluable way to collect and process information. This type of technology allows owners and managers to record, store, analyze data regarding every person who touches their business.

A CRM tool stores customer and prospect contact information, reveals customer buying trends, identifies sales opportunities and manages marketing plans, all in one central location. Information about any customer interaction becomes easily accessible by anyone in the company.

Various types of data from different aspects of the company can be analyzed simultaneously to produce data useful in making wise, informed, business decisions for the future. CRM technology is becoming increasingly important as business climates become more complex and competitive.

Trends regarding customer preferences and behavior stand out with this kind of comprehensive analysis.

Any techniques implemented to assist in gaining a better understanding of customers will serve as an investment in the future of a business. 

Located in New Jersey, InsureYourCompany.com works with a wide variety of businesses, but specializes in single person Llcs and tech companies. Need help with data analysis in order to gain a greater understanding of your customer base? Contact us. We can help you grow your business. 

The coronavirus outbreak is spreading throughout the world and its economic symptoms continue to emerge. A growing number of small and established companies, like Apple and Walmart have announced they will not hit their financial goals for the next quarter due to major disruptions in the supply chain and reduced customer demand.

To mitigate the impact, most businesses are turning to digital channels, operations, and products. CIOs are finding ways to maximize digital workplace resources and technologies to meet changing customer demands. But that’s not all.

Natural disasters, cybersecurity, and new threats are also on the rise. Businesses with well-documented continuity strategies and recovery plans are more likely to succeed. Experts say these companies will make lemonades from the crisis and come out stronger than before. That could be you.

In this blog post, we look at how CIOs can expand digital workplace resources and leverage technology to address these emerging concerns and realize business continuity.

How To Expand Workplace Resources

To stop the virus from spreading and keep everyone safe, companies are encouraging employees to work from home.  For CIOs, it’s the time to make sure all your team members have systems in place to remain productive. And here are a few steps to take:

Step 1: Identify Remote Jobs And Systems

Study workflow of employees in your company and identify jobs that can be done remotely. Afterward, identify the systems these employees might need. For instance, they may need in-house communication solutions such as messaging, email, ERP, and CRM systems. Also, don’t forget to include communications with business partners and your customers.

Step 2: Reassess Your Risk Profile

As mentioned earlier, cybersecurity threats are on the rise. So, review your existing security infrastructure and determine what your employees will need to work safely.

Look at the hardware and the networks they will use while working remotely. Are their devices personal or company-issued? Are the networks public or private?  How will you ensure all employees sign-in to company systems securely?

Step 3: Revisit Your Policies And Train Employees

When the number of employees working remotely increases, it’s critical to update your policies. Make sure everyone knows their roles. This will help IT specialists update system access. They may need to either expand or limit access. And finally, make sure all your workers undergo training on data protection, and how to securely share documents electronically.

Step 4: Acquire New Technologies

You may need to quickly acquire new technological solutions to facilitate remote work.  For example, you may have to secure video-conferencing and other collaboration tools.

If you have an existing vendor, consider renegotiating the number of users to accommodate the sudden surge. It may be wise to opt for flexible and short term contracts.

Now that you know what to do to improve business operations, let’s look at customer demands.

How To Manage Customer Demands

During difficult times, customer tolerance tends to reduce. Customers expect businesses to rise to the occasion and reward them for loyalty. If you don’t, you risk losing them forever. Solution?

Step 1: Invest In Self-Service And Digital Sales

As more people stay at home, businesses will experience an increase in customer questions, online orders, and cancellations. Rather than waiting until it overwhelms your customer care representatives, act now.

Increase your self-service capability online by investing in chatbots, email, and mobile apps to manage common questions. Let your customer care reps to deal with more complex problems.

Step 2: Personalize Remote Experiences

Not all products are suited to self-service delivery. For example, if your business relies on face to face communication with potential customers, then you may need to be creative. You could turn to telemedicine or teleconferencing to hold remote events. The human touch can be the difference between signing in new clients or falling behind during these challenging times.

Turn This Crisis Into An Opportunity

During this crisis, it is upon CIOs to rise to the occasion and keep their companies afloat. So take a good look at your company. Identify what matters the most and what areas need improvement. Most importantly, be resilient. To learn more, please reach out to Insure Your Company to speak with one of our experts.

Like most businesses in the U.S., we are working from home.  Since it has been a few weeks, we’ve been asking our team: what’s it like for us to work from home?  Is it better or worse? Here is what our amazing team at InsureYourCompany.com and InsureYourHome.com had to say about the work from home experience. 

The first thing that we generally agreed upon was the commute.  Since no one had to get in the car and drive anywhere, there was no more worrying about getting the pets taken care of and the family ready before we run out the door, no more commuter traffic, and of course no more spending money on filling up the gas tank. The most positive thing about having no commute is the ownership we can take with our work.  If something isn’t finished by the end of the day, we can come back to it once we have recharged instead of grinding at our desks and then having to deal with a drive home.

The second thing we have found is that most of us enjoy the comfort of a home workspace.  Finding the peace and quiet we can’t find in a busy office is just the thing some of us need to laser focus our minds and become super productive. With less interruption, we can hone our workflows and make better time management decisions. The pure comfort of our home workspace is what we found comforting and left us with a better mindset about the workday. 

Along with the comfort of a home workspace comes the people and animals that live there.  It is here that we have differing opinions. The IYC/IYH team ranges in age from their 20’s to 60’s. So, each person’s living situation is very different. We are either motivated or completely distracted by our pets and loved ones.   For some, the peacefulness of the birds chirping can be equaled by the annoyance of the neighbor’s kid riding his dirt bike continually up and down the street for an hour. 

Equipment and technology are the next biggest issues that can make or break the work from home situation. Not having the same equipment as the office or having a problem with one of the systems is much harder to fix when we’re working remotely. Though it has not affected the quality of service we are able to provide, it does eat up time when there are connection and communication issues or when something just won’t work.  Others find that there is no difference in the way they work and some find improvement working from their home space. It is here that our business and yours can better prepare for the future. With training and systems upgrades you can ensure your business does not stop when unforeseen events occur.

You can not replace the energy and cohesiveness that a team has when they are all together under one roof.  We agree that not having that face to face interaction which we were all so accustomed to has had the biggest impact on us and our jobs.  Not having the instant problem-solving conversation or the chats that give our minds the much-needed break from the work day has affected morale and the pace at which projects are completed.

The most fascinating part of this new way we work is how resilient we have been.  Everyone is giving their all because we are all in this together. Our agents, clients, their employees and all businesses must stay strong and rely on one another.  This pandemic is affecting all of us and it brings us all on the same basic level: human beings doing our best and taking it one day at a time. Let’s continue to be strong for each other by modifying our daily activities according to social distancing rules.  Let’s flatten the curve and get through these uncertain times.  

 

Some bonus comments about working from home:

There is no dress code!

Some of us feel safer not leaving our homes during this scary time.

The coffee is better at home.

Technology in 2020 makes staying connected to your coworkers easy.

It can be harder to reach clients by phone.

Many businesses have slowed their own operations due to fear surrounding COVID-19 and financial stability. 

Some of us have no motivation to get ready (hair/makeup/etc.) 

It’s easy to snack too much.

NO FRED & MURRAY’S TURKEY SANDWICHES FOR LUNCH!

 

As the self-quarantine from the COVID-19 pandemic continues, non-essential workers are on their 3rd or 4th week working from home while essential workers bravely and selflessly trek into hospitals, grocery stores, fire stations and various other places. During this time, you may have seen an abundance of articles about getting through the workday and staying productive. But we’ve found that the time you spend not working is equally as important in keeping you motivated and happy when you do sit down to work again. What this article is focusing on is keeping your employees (whether they are essential workers or not) happy during non-working hours. 

The Stay at Home order requires that people should venture out only for groceries, medicine and other essentials. People are required to stay indoors and, depending on your state, there are limits on socialization. 

So, with all of this time spent at home, what should we be doing? One thing that is recommended is keeping a normal schedule. While this can be hard, or at certain times nearly impossible, encourage your employees to work from home during their usual work hours and take frequent small breaks. Getting their work done during their usual “workday” will help them fully disconnect later and be able to effectively relax. No one wants to work an 18 hour day because they can’t separate their work and home time anymore.

Aside from keeping a normal schedule, employees now have a lack of activities outside of work. How often can we clean our houses and walk our dogs? With restaurants, bars, movie theaters, parks, bookstores, and other entertainment destinations closed, we have to get creative with how we spend our time. Here are a few resources for you to provide that can help your employees with morale and can even translate into greater productivity during the working hours.

  • “SGN” = Some Good News with John Krasinski (Jim from ‘The Office’)
    Want an alternative to the nightly news? This is sure to inspire!
  • Netflix Party!
    Have a chat with your friends/family/significant other while catching up on your favorite Netflix content!
  • Harvard is offering free classes…yes, free!
  • Jackbox Games!
    Set up a zoom chat and have a virtual game night! (These cost money but there are ways to get creative and play board games for free!)
  • Get fit: Do some online YouTube workouts to get your heart racing! Or if you prefer yoga, try out Sarabeth Yoga.
  • Learn a new craft! Dig up your pastels and learn to draw!

Everyone’s situation is different. Some employees are home with kids, some with just our significant others, some with parents, siblings, and other relatives. No matter who you’re home with, remember this won’t last forever. Whether you’re managing essential personnel, or your team is working from home, what your employees do with their time matters. If they can disconnect once the work day is over so that they are better rested, energized, and motivated, it will help you and your company survive this difficult time with more ease and positivity.

COVID-19 Update: 

  •       Losses due to COVID-19 often do not trigger coverage
  •       Business interruption insurance typically requires physical damage or loss to property
  •       A government-mandated closure or workforce shortage may not trigger coverage
  •       Losses caused by a virus are routinely excluded
  •       Each claim is evaluated independently.  If you have a potential claim, you should submit it promptly and contact your broker with questions.

Business Interruption Insurance:  What does it cover?

Business interruption insurance (otherwise known as business income coverage) is typically part of your business-owners insurance policy. It compensates your business for lost revenue and other expenses when you can’t operate due to a covered loss – often things like damage to business property, fire, wind, falling object, or lightning.  Usually, coverage is tied to physical property damage.

What expenses can business interruption insurance cover?

        Lost Revenue

        Commercial rent

        Relocation costs

        Salaries/wages

        Taxes

        Loan payments

How much business interruption coverage do I need?

It can be difficult to determine how much business interruption insurance you need.  It’s a good idea to think about how long your reserves will last in the event you are forced to suspend operations.  Remember, every insurance policy has limits and there are often separate limits for business interruption coverage. If your expenses exceed those limits, you’ll have to pay out of pocket. 

This coverage can help keep your business going while you make necessary repairs, relocate your operations, and get your operations back on track after a covered loss. 

What does Business Interruption Insurance Not Cover?

        Short closures

o   Most policies have a “waiting period” of 3 days before coverage kicks in.  If your operations cease for 3 days or less, coverage usually does not apply

        When you can still earn income

o   If your business can still operate in some capacity, business interruption insurance often will not apply.  For example, if the backroom of your shop is damaged by fire but you can still operate while making repairs, the insurance may not compensate you for lost income.

        Excluded losses

o   All insurance policies have exclusions. Often, these include:

  • Broken items
  • Flood or earthquake damage
  • Undocumented income
  • Utilities
  • Any other loss excluded by the policy

Business Interruption Insurance and the Corona Virus

In many cases, losses due to the novel corona virus (Covid-19) are not covered.  Business income coverage usually kicks in when business property is damaged by a covered loss.  Most insurance policies have language that requires “direct physical loss or damage to property.”  Losses due to a virus are often excluded, as are losses that do not involve physical damage to property.

When business slows because of illness, shortage or workers, or a pandemic, the coverage usually does not apply.

However, each loss is evaluated individually and the insurance industry’s response to COVID-19 is constantly developing.  If you have a loss you are encouraged to report it as soon as possible and contact your agent with any questions.  

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