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Through innovative ideas and abilities to overcome adversity, business leaders have made major impacts in the world. The ways we communicate, travel, and interact with the world began with ideas from business leaders. Those seeking to start their businesses or propel their ideas forward need to look to these ten influential business people for inspiration.

Larry Page

Regardless of what devices you use, you likely regularly use a service that Larry Page has had a hand in. Page is a co-founder of Google and later served as the CEO of Alphabet Inc., Google’s parent company.  Because of his leadership in one of the most powerful companies of the digital age, Page has gained a net worth of more than 78 billion dollars.

Warren Buffett

At 90 years old, Warren Buffett continues to be one of the world’s most influential investors, and his net worth is currently greater than 85 billion dollars. The Berkshire Hathaway CEO is also regarded for his dedication to philanthropy, and he has given billions to charitable causes.

Mark Zuckerberg

Another major player in the tech boom, Mark Zuckerberg is known for co-founding Facebook in 2004 while he was a student at Harvard. He continues to serve as the company’s CEO today, and with 2.7 billion Facebook users, Zuckerberg’s importance in the worlds of business and technology cannot be overstated.

Satya Nadella

Satya Nadella became CEO of Microsoft in 2014, and since he took the position, the company has made several major acquisitions. In his first year as CEO, Microsoft acquired the highly profitable video game company Mojang. Then, in 2016, Microsoft purchased LinkedIn. Under Nadella’s leadership, Microsoft has seen significant gains in its stock prices.

Tim Cook

After Steve Jobs’ death in 2011, it seemed unlikely that anyone could fill the shoes of Apple’s charismatic CEO. However, Tim Cook has shown that he is more than capable of filling the position, and his time as CEO has seen Apple’s profits increase significantly. Cook is also important for his contributions to the LGBTQ community as the first openly gay CEO of a Fortune 500 company.

Elon Musk

A controversial personality with bold and grand visions of the future, Elon Musk’s ideas have gained him a net worth of more than 209 billion dollars. Musk is most well-known as the founder of Tesla, the world’s most famous electric vehicle manufacturer. He is also known for founding SpaceX, which is making strides to advance space travel.

Mary Barra

One of the most powerful businesswomen in the world, Mary Barra became CEO of General Motors in 2014. She was the first woman to ever serve as CEO of an auto manufacturer. In addition to this, Barra has served on other important corporate boards, most notably Disney, which she joined in 2017.

Jeff Bezos

In 1994, Jeff Bezos started an online bookstore. This idea alone was innovative, taking advantage of the potential of the Internet’s new technology. However, the bookstore expanded far beyond its original vision. Today, Bezos’ company, Amazon, is one of the most valuable in the world. This has made Jeff Bezos one of the most influential and important people in the business.

Rupert Murdoch

Rupert Murdoch is known for leading News Corp, a company that owns hundreds of newspapers around the world. While this has certainly given Murdoch a fortune worth billions, it has also given him a great deal of influence due to his connections to news outlets.

Marc Benioff

Even as a teen, Marc Benioff was making innovations in programming, as he developed video games for Atari. He went on to revolutionize cloud computing with Salesforce, which he founded in 1999 and continues to serve as CEO of today. Recently, Salesforce even acquired software company Slack.

Any influential business leader knows the importance of being prepared, and business insurance is an important part of that preparation. To learn about how InsureYourCompany.com can protect your business, please contact us.

The insurance industry is at an interesting crossroads since the COVID-19 pandemic. As New Jersey insurance agents, we work in an evolving landscape that must somehow balance speed and efficiency with excellent customer service, and a meticulous focus on accuracy, privacy, and security. We hate to tout the “new normal” concept. Still, we can’t deny that consumer behavior has changed thanks to COVID-19.

Today, we’ll consider these changes in client behavior and how that relates to the world of insurance — particularly how customer experience affects loyalty and retention in our industry. Let’s get started with some meaningful statistics.

Consumer Behavior Has Changed

You know the pandemic has changed how we work, learn and shop. Per Statista.com, this trend is obvious in the US. Let’s put a finer point on it.

  • Internet use surged immediately in March 2019 across all devices except desktop computers. Laptops, cell phones, and tablets reign.
  • While changes in state closures and stay-at-home orders throughout the year affected customer behavior, overall the internet had about a 70% increase in use.
  • Social media platforms, online retailers, and the services that support them (online payment portals and shipping) saw unprecedented growth in 2020.
  • Facebook memberships jumped, and as of February 2021, PayPal stock prices have risen to $250.00.

Ultimately, as insurance agents, we saw a dip in walk-in traffic and a surge in emails and phone calls. That all makes sense! Clients who once stopped in for a chat are now mailing a check, and more customers are requesting a quote via insurers’ websites.

Moving forward, insurers already know customers are spending more time at home. That’s why auto insurance rates have dropped noticeably. Fewer vehicles on the road mean fewer claims to pay. We might see similar action in the property insurance market, as restricted travel and reduced vacation time this summer translate into fewer burglaries and home fires (maybe.) Those statistics are yet to be written.

Your Clients Have More Time to Research Insurance on a Handheld Device

Agents must understand that customers have more time on their hands. Clients who have found themselves unemployed or underemployed in particular are eager to save a few dollars. And, as an intangible service, insurance is a frustrating bill to pay. It’s not like our customers can physically see or taste their insurance policy.

This leads us to reflections on customer service and the “human touch” that might make the difference in your retention rates this year, but not forever.

Is the “Human Touch” Still Needed in Insurance Sales?

Yes, for now. Speaking demographically, Millennials (they’re buying homes, business property, and life insurance policies) are the least likely to talk with an insurance agent on the phone or in person.

Boomers, on the other hand, are retiring en masse. The generation that placed so much value on personal relationships in business is buying less insurance. They’ve sold the family business, their children and grandchildren are grown, they’ve downsized the home, and they may only need one vehicle. All of this was happening regardless of COVID-19! The pandemic only served to quicken early retirements.

It all begs the question: How can we earn customer loyalty / maintain retention when we don’t speak to customers in person? Well, we’re still learning about that. But here are some starting points:

  • Reach out to your customers by phone and introduce yourself to new customers that bought policies online. Even if you cannot speak to them in person, try to humanize the transaction. They’ll be more likely to reach out to you for questions about their policy and refer others.
  • Monitor their payments. It’s awkward to contact a client when their premium is late, but most will value your attention to detail, and you won’t lose the policy over a missed payment.
  • Be active on social media. Your current and future customers are spending a lot of time on it. You don’t need to be “salesy,” just be helpful.

Finally, broadcast a helpful message to your target market. A radio spot about financial scams affecting seniors could go a long way towards establishing your reputation locally among Boomers, for instance.

We hope you’ve enjoyed our dissertation on customer experience, loyalty, and retention post-pandemic. We enjoyed writing it! If you have any other questions about insurance and customer interactions in 2021, contact us.

Being a newly legalized industry with ever-changing regulations, many business owners fall at risk of purchasing either substandard or wrong insurance policies. Cannabis businesses need to juggle between several potential financial risks while mitigating customer claims. Let’s not forget that every business needs to stay in compliance to maintain an operating license.

Did you know that the Cannabis industry is projected to clock the $146.4 billion mark by 2025? What this means is that the US cannabis industry will continue to grow rapidly within the coming years. However, this unprecedented increase brings to light a whole new set of challenges.

If your cannabis business isn’t properly protected, all the above risks can be financially crippling. It is, therefore, paramount for you to understand the unique insurance needs of this volatile industry. You also have to consider the specific needs of your company before picking out the right insurance policies.

Understanding the Challenges of the Cannabis Insurance Industry

All legal cannabis pioneers are facing one massive problem in the insurance industry: the reluctance of traditional insurance companies to offer tailor-made cannabis insurance programs. Most insurers are not keen on entering this new marketplace.

There is a limited number of cannabis insurance offerings in the market. Most business owners have no choice but to settle for ineffective and generic policies. Note that some of these insurance policies will not adequately address the needs of a legal cannabis establishment.

What Type of Insurance Coverage Do I Need?

Every business has its unique set of insurance policies that help transfer and mitigate risk. For your cannabis business, you will have to stick with the following policies: commercial property insurance, product liability, general liability, and workers’ compensation.

Commercial Property Insurance

Almost all business establishments require commercial property insurance coverage. You get proper coverage in case your property gets damaged by natural disaster, theft, or fire. The property will include inventory, equipment, buildings, and personal items. Through commercial property insurance, you can mitigate the loss of income and protect expensive equipment.

Product Liability Coverage

As stated earlier, your cannabis business needs to mitigate customer claims. With product liability coverage, you will not be found liable when a person experiences any side effects after using your product. However, you need to consult with a licensed cannabis insurance broker to find the right product liability coverage that suits your needs.

General Liability Coverage

This is a handy coverage that protects all of your business assets from any claims involving property damage or injury. It is especially vital if you are contracting with third parties or leasing commercial property.

Workers’ Compensation

If you have a cannabis establishment, you will most likely have workers. According to the law, you need to have workers’ compensation to cover all your employees. You can rest assured knowing that all your workers are fully covered, in case of any mishaps or problems.

Conclusion

The lack of specific cannabis insurance policies usually leaves a lot of owners exposed to several risks. Most of the time, you have no choice but to overpay for insurance coverage that you do not necessarily need. However, the policies above can help you keep your business afloat while waiting for the insurance industry to design specialized insurance policies.

At InsureYourCompany.com, we can help you secure the proper insurance coverage for your cannabis business. We will also help you get all your documentation in order, thus ensuring that you are compliant with both state and federal law. Ensure you contact us today to help you employ the right strategies to cover your business. With our help, you can avoid legal issues and loss of business in the cannabis industry.

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